neffy social: paid & organic

How do you teach kids with allergies how to use your product?
Make a rhyme. 

How did we steal attention for allergy awareness month?

By tapping into a timely, faithful, Millennial trend.

How did we appeal to caregivers who are always looking for answers? Serve them up their own search.

Plus, one more truth:
If you don't fight for your idea, somebody else will.

and sometimes, its the competitor.